Hearthside Grove
In the late summer of 2025 I got the opportunity to create an extensive media package for Hearthside Grove, a 5 star luxury motorcoach resort in Northern Michigan. I led the entire production process from start to finish, managing the budget, developing scripts, and all shooting and post-production. I traveled to Petosky, Michigan to capture the story on location over four days, creating multiple cinematic pieces that highlighted the spirit of the community and the beauty of the region. From pre-production planning, to final delivery, every aspect of the project was handled in-house, allowing for a cohesive creative vision throughout.
Social Media Clips
An important part of this package was creating an extensive library of social media clips for the resort to use over the offseason. The array of videos I created resulted in a much stronger and engaged presence on socials.
Photography
To accompany these reels it was also important for Hearthside Grove to have a library of photography to post from. They came to me with the idea of creating a campaign around “The Best” of everything in Northern Michigan. Some simple graphic design work resulted in these promotional images.
